Shashwat
Sapankumar Ghosh
Sapankumar Ghosh
A Bengaluru-based
B2B AI GTM Expert and Fractional CMO.
He specializes in:
B2B AI GTM Expert and Fractional CMO.
He specializes in:
- Developing data-driven go-to-market (GTM) strategies.
- Crafting AI-powered demand generation programs for startups and enterprises.
Shashwat is a highly awarded B2B Go-to-Market (GTM) Alpha creator with 24+ years of experience, including more than 8+ years in senior fractional roles.
Through his unique EPIC framework, Shashwat empowers CXOs of B2B startups and midsized IT/ITeS companies to unlock the full potential of their GTM strategy.
Key Achievements
Award-Winning Creator
Recognized as a Top 10 Product Marketing Creator in India and Top 52 Worldwide on LinkedIn for innovative strategies and impactful content.
Strategic Alignment
Extensive experience in aligning sales, product, and marketing efforts using client references, testimonials, and strategic partnerships.
Diverse Industry Expertise
Proven track record building B2B brands like Airtel and HCL Services across fintech, retail, logistics tech, cybersecurity, telecom, BFSI, CPG, and IT services.
Areas of Expertise
1. GTM Strategy & Frameworks
Refining go-to-market approaches as an integral think tank for executive teams.
2. Market Research & Growth Initiatives
Conducting thorough market research to implement impactful, measurable growth initiatives.
3. Ecosystem Partnerships
Developing strategic partnerships with ITeS, BPO, payment gateways, and ERP vendors.
4. Relentless Execution
Driving key outcomes across product, sales, HR, and overall strategy to achieve business objectives.
5. Brand Building & Demand Generation
Deep expertise in TOFU campaigns, Account-Based Marketing (ABM), and Product-Led Growth (PLG).
6. Competitive Value Propositions
Creating compelling value propositions and practical sales enablement materials like ROI calculators and battle cards.
Professional References
Content & Thought Leadership
Connect With Shashwat
Last updated: October 20, 2025