GTM Alpha
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Shashwat Ghosh
GTM Alpha Expert, Fractional CMO & Product Marketing Leader
Helping B2B startups and ITES companies in India/ APAC/ MEA/ US to achieve market dominance
- with data-driven GTM strategies,
- AI-powered marketing,
- and the proven EPIC model.

Product Hunt

GTM Alpha Consultation: Get a 30-60-90 day GTM roadmap in 2 minutes—free | Product Hunt

Turn "GTM feels broken" into a clear 90-day roadmap in 2 minutes. Built for founders and CXOs, using proven EPIC framework that's doubled startup pipelines. Get instant expert analysis from CMO + personalized action plan. Free alternative to $5K+ GTM audits.

About Shashwat Ghosh
Cross-Domain Expertise
Over 24 years of blending agility with a process-oriented mindset to create Go-to-Market (GTM) Alpha for B2B tech, ITeS, and startups across verticals.
Career Evolution
  • Hardware → Services → Product Marketing
  • Horizontal → Vertical SaaS → AI-Driven Marketing
  • Agency → B2C Storyteller → B2B Strategy Expert
  • Brand Builder → Revenue Marketing Architect
What is EPIC Model of GTM?
Its a framework designed to align your sales, product, marketing, and community efforts into one powerful growth engine to generate GTM Alpha.
Key Differentiator
GTM Alpha
Creator
Leveraging cutting-edge AI tools to optimize sales funnels and hyper personalize marketing campaigns for maximum ROI.
AI Marketing Integration
Leverage {human brain🧠
+ Generative AI 🤖} partnership to identify market opportunities that humans alone would miss.
Fractional Leadership
Provides executive-level strategic guidance for efficient scaling without overhead.
Industry Experience
  • Fintech, BFSI & Financial Services
  • Enterprise SaaS & IT Services
  • Cybersecurity & Telecommunications
  • Logistics & Supply Chain
  • FMCG & CPG companies
Thought Leadership
Global Marketing Leaders Interview
Discusses AI's impact on GTM and customer journeys for 2025.
Startup GTM Framework
Strategies for early-stage startups to maximize impact with limited resources.
What CMO wants in 2025?
2024 taught me that B2B marketing isn't a gumball machine anymore. AI moved from being a buzzword to backbone in Marketing.

linkedin

Is it the Wrong Time to Plan? | Shashwat Ghosh

Definitely Not. See, I strongly feel New Year's Eve is actually a terrible time to think about the past and prepare resolutions. Most folks usually drink, party, or celebrate until dawn. Serious planning often takes a back seat in the not so sober state, right? C’mon, we live in a corporate world where most Indian companies don’t follow the Gregorian calendar. I’m not in some European or US company or timezone that my life should be dictated by the New Year

AI in Marketing

gtmexpert.substack.com

B2B Sales and Marketing Co-Working Formula.

Making A Case For GTM Teams Collaborating With AI For Impactful Results.

HyperPlays

AI in B2B Marketing: Balancing Human Strategy & Machine Efficiency

🔍 New insights on maintaining marketing teams' strategic edge in the AI era. Research-backed framework from scaling marketing across fintech, logistics & SaaS. A must-read for B2B marketing leaders. #MarketingAI #B2BMarketing

GTM & Leadership Services
GTM strategy development, product marketing workshops, AI marketing integration.
CMO, VP Marketing, Product Marketing Director for 6-12 month engagements.
Workshops & Event
Conferences, workshops, corporate events, and university programs.
Transform your outreach from a numbers game to a precision-targeted hyper personalised strategy
Get in Touch

shashwatgtm.github.io

GTM Alpha Consultation - Shashwat Ghosh

Get expert Go-To-Market strategy analysis using Shashwat Ghosh's proven GTM Alpha methodology and EPIC framework

SuperMe

Shashwat Ghosh - {EI 🧠 + AI} GTM α Creator | Cofounder and Fractional CMO | Solving Demand Generation issues through AI 8️⃣ years of senior fractional experience in B2B SaaS, vSaaS, and midsize IT

Wired for digital conversations and a storyteller at heart. Scaling startups since 2000 👀 Guess what...in the year 2000 startup word was probably getting coined in the bylanes of the valley and not many can boast of such a credential.😜 🎥 FLASHBACK So, when Wunderman's India office or Reliance Infocomm Broadband division happened, I was still learning the ropes of the fancy start-up/ digital juggernaut! But, brand and media at Airtel Business, Hardware and Services Marketing at HCL and Pr

LinkedIn

Brand building and Demand generation

▶️ for enterprise/ MM/ SME leads through top-of-funnel (TOFU) campaigns, Account-Based Marketing (ABM), and Product-Led Growth (PLG).

7 AI Based Apify Actors