Losing 10–15% in negotiations / can't charge premium?
Sales cycles running >12 months?
Your market doesn't know your proof. Your narrative isn't clear enough to command premium pricing. Your sales team lacks the enablement to close efficiently. And your demand engine runs on hope, not process. The result: long cycles, price pressure, and a pipeline that never compounds.
What You Get
Sales Enablement Kit:
Master pitch deck + vertical variations
Use-case collateral (1-pagers, battle cards)
Talk tracks for discovery, demo, objection handling
Proposal templates with ROI calculators
Brand + Proof System:
Positioning framework + messaging hierarchy
Website pages (homepage, solutions, case studies)
Proof assets (customer stories, ROI snapshots)
Thought leadership operating system (content calendar, ghostwriting SOP)
Demand Gen Build:
ICP-qualified contact lists (enriched, segmented)
Outbound sequences (email + LinkedIn, 8–12 touch)
ABM account research + engagement playbooks
Qualification matrix + reporting dashboards
Packages
Note: Above SOW is for a period of 6- months of Contract, Custom activities are also available.
What We Need From You
☐ Contact list / CRM export (existing leads, customers, prospects)
☐ Past outreach performance data (open rates, reply rates, conversion metrics)
☐ ICP hypotheses (or we build from scratch during discovery)
☐ Product/service demo + differentiation (what you do, how you win)
☐ Content repository (existing decks, case studies, demos, sales collateral)
We don't need perfection. We need access. The faster you share, the faster we ship.
Team autonomy: Full GTM engine operates independently. We provide QA + optimization only.
Cost Comparison
In-House Minimum Marketing Team:
Approx $35-50k/ 6 months
1 Marketing Manager
1 Content Writer
1 Demand Gen Specialist
Tools + ad spend
= 12-month commitment, fixed overhead
EPIC GTM Services (Starter):
$14.4k / 6 months
Full sales + brand + demand gen build
Delivered assets you own
No long-term payroll commitment
= Productized execution, not headcount
This isn't about replacing your team. It's about building the foundation faster than hiring can. Once the engine is built, your team runs it—or we train them to.
A: No, but it helps. GTM Alpha (strategy audit) identifies the gaps. EPIC GTM Services (execution) builds the assets to close them. If you already know what's broken—weak sales collateral, no demand engine, unclear positioning—start here. If you're not sure, start with Alpha.
Q: What industries does this work for?
A: Built for ITeS (IT services, BPO, staffing) and B2B SaaS selling to enterprise buyers. If your sales cycle is 6–18 months and your deal size is $50k–$500k+, this is for you.
Q: What does "success" look like at month 2 vs month 6?
A: Month 2: Sales can pitch without you in the room. Outbound campaigns are live. Website reflects your positioning. Month 6: Qualified pipeline grows 40–60%. Sales cycles shorten 20–30%. Marketing runs without daily oversight.
Q: What do you need from Sales / Marketing / CS?
A: Sales: 2–3 hours/week for interviews, deck feedback, talk track validation. Marketing: Access to CRM, past campaign data, content repository. CS: Customer interviews for case studies (we run them, you introduce us).
Q: How do you measure pipeline impact?
A: We track: qualified leads/month, outbound reply rates, sales cycle length, win rate, pipeline value. You'll see movement in months 2–3, compounding by month 6.
If you want pipeline, start by making your story repeatable.
Most GTM problems aren't strategy problems. They're execution gaps. You need assets, systems, and rhythm—not another workshop. EPIC GTM Services builds the engine. You drive it.