Are you struggling with low top-of-funnel (TOFU) qualified leads, inefficient marketing processes, or long sales cycles?
Our GTM Alpha Consulting service, powered by Shashwat Ghosh’s proprietary EPIC framework, provides a comprehensive audit and a strategic roadmap to optimize your market approach.
We move beyond traditional customer segmentation, pricing, and positioning to address the new forces shaping GTM to generate Alpha growth.
E - Ecosystem & Account-Based Marketing (ABM)
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Powerful Partnerships
We help you build and leverage partnerships with ITeS, BPO, Payment Gateways, ERP vendors.
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Targeted ABM Strategies
Refine account lists, develop buyer personas, and conduct ICP research to engage the right accounts effectively.
3
Amplify Reach
Engage with analyst firms, PR agencies, publications, and trade associations to extend your reach.
P - Product-Led Growth (PLG)
For businesses where the product itself can be a primary driver of acquisition and retention, we guide you in implementing PLG strategies.
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Frictionless User Experience
Focus on creating a seamless user experience across all touchpoints.
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Drive Acquisition
Strategize to increase customer acquisition.
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Upsell/Cross-sell Opportunities
Identify opportunities to promote additional products or services to existing customers.
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Reduce Churn
Implement strategies to decrease customer churn rate.
I - Inbound & Outbound Demand Generation
We supercharge your lead generation engine
Inbound Strategies:
Website, SEO, social channels, performance marketing
Outbound Strategies:
BDR/SDR team development, database enrichment, account research
Goal:
Ensure a consistent flow of qualified leads
C - Community-Led Planning
We help you harness the power of your customer base and industry communities.
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Fostering Word-of-Mouth (WoM) Marketing
Encourage organic referrals and recommendations.
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Developing Robust Reference Programs
Create strong customer success stories for reference.
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Engaging with Peer Review Sites
Interact with and manage reviews on relevant platforms.
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Establishing Customer Advocacy Initiatives
Build programs to empower loyal customers as advocates.
Our GTM Audit & Implementation Process
Day 0-15
High-level EPIC scope agreement.
Day 15-60
In-depth GTM Audit report with actionable recommendations.
Day 60-90
Development of refined GTM processes to eliminate identified gaps.
Day 90 onwards
Hands-on implementation support, with options
to train/recruit your in-house team
or manage execution with trusted agency/consultant partners.
Key Outcomes
A fine-tuned GTM strategy that enhances:
ICP Targeting
Strengthens Partnerships
Empowers Sales
Builds a Stronger Brand
Consistently Attracts Qualified Enterprise leads
Ultimately moving prospect conversations from price to value and improving customer lifetime value (LTV).