GTM Alpha
GTM Audit

EPIC GTM Services Is Our Key Differentiator

A modern GTM framework for Series A/B SaaS + ITeS teams—so pipeline becomes predictable, not guesswork.

Build a GTM engine in 6 months—sales kit, brand, and demand gen.

EPIC GTM Services is execution: assets, systems, campaigns, and operating rhythm—built to ship, not to brainstorm.

You have a GTM problem if…

Stuck at 5-10 qualified leads/month?

Losing 10–15% in negotiations / can't charge premium?

Sales cycles running >12 months?

Your market doesn't know your proof. Your narrative isn't clear enough to command premium pricing. Your sales team lacks the enablement to close efficiently. And your demand engine runs on hope, not process. The result: long cycles, price pressure, and a pipeline that never compounds.

What You Get

Sales Enablement Kit:

  • Master pitch deck + vertical variations
  • Use-case collateral (1-pagers, battle cards)
  • Talk tracks for discovery, demo, objection handling
  • Proposal templates with ROI calculators

Brand + Proof System:

  • Positioning framework + messaging hierarchy
  • Website pages (homepage, solutions, case studies)
  • Proof assets (customer stories, ROI snapshots)
  • Thought leadership operating system (content calendar, ghostwriting SOP)

Demand Gen Build:

  • ICP-qualified contact lists (enriched, segmented)
  • Outbound sequences (email + LinkedIn, 8–12 touch)
  • ABM account research + engagement playbooks
  • Qualification matrix + reporting dashboards


Packages

Note: Above SOW is for a period of 6- months of Contract, Custom activities are also available.

What We Need From You

☐ Contact list / CRM export (existing leads, customers, prospects)

☐ Past outreach performance data (open rates, reply rates, conversion metrics)

☐ ICP hypotheses (or we build from scratch during discovery)

☐ Product/service demo + differentiation (what you do, how you win)

☐ Content repository (existing decks, case studies, demos, sales collateral)

We don't need perfection. We need access. The faster you share, the faster we ship.

Delivery Timeline

1

Month 0–1: Foundation

  • Output shipped: Sales deck v1, messaging framework, ICP research, first outreach sequence
  • Pipeline motion: Sales can pitch with confidence. First outbound campaigns launch.
  • Team autonomy: Sales can run discovery calls with new deck.
2

Month 2–3: Amplification

  • Output shipped: Website pages live, 2 case studies published, demand gen lists enriched, ABM playbooks deployed
  • Pipeline motion: Inbound inquiries start. Outbound reply rates improve 2–3x.
  • Team autonomy: Marketing can run campaigns without us. Sales has proof to close.
3

Month 4–6: Optimization

  • Output shipped: Content calendar running, advanced sequences live, reporting dashboards active, quarterly refresh cycle established
  • Pipeline motion: Qualified pipeline grows 40–60%. Sales cycles shorten by 20–30%.
  • Team autonomy: Full GTM engine operates independently. We provide QA + optimization only.

Cost Comparison

In-House Minimum Marketing Team:

Approx $35-50k/ 6 months

  • 1 Marketing Manager
  • 1 Content Writer
  • 1 Demand Gen Specialist
  • Tools + ad spend

= 12-month commitment, fixed overhead

EPIC GTM Services (Starter):

$14.4k / 6 months

  • Full sales + brand + demand gen build
  • Delivered assets you own
  • No long-term payroll commitment

= Productized execution, not headcount

This isn't about replacing your team. It's about building the foundation faster than hiring can. Once the engine is built, your team runs it—or we train them to.

Proof + Free Tools

Use these now, before you commit.

B2B AI Go-to-Market (GTM) Expert (Custom GPT)

Your AI co-pilot for GTM strategy, messaging, and execution planning.
Link: https://chatgpt.com/g/g-68c24b457c2c81919f935c55dae19f5d-b2b-ai-go-to-market-gtm-expert

EPIC GTM Alpha Advisor (Custom GPT)

Diagnose your GTM gaps and get a prioritized action plan in 10 minutes.
Link: https://chatgpt.com/g/g-689611bee290819182113711a87ef8f5-epic-gtm-alpha-advisor

16 GTM Strategy Templates (Notion)

Steal the frameworks: ICP research, messaging, ABM playbooks, content calendars.
Link: https://www.notion.so/shashwatghosh/Stop-Prompting-Start-Engineering-24981bf068f581a3a784f90b282473eb

FAQ

Q: Do we need GTM Alpha first?

A: No, but it helps. GTM Alpha (strategy audit) identifies the gaps. EPIC GTM Services (execution) builds the assets to close them. If you already know what's broken—weak sales collateral, no demand engine, unclear positioning—start here. If you're not sure, start with Alpha.

Q: What industries does this work for?

A: Built for ITeS (IT services, BPO, staffing) and B2B SaaS selling to enterprise buyers. If your sales cycle is 6–18 months and your deal size is $50k–$500k+, this is for you.

Q: What does "success" look like at month 2 vs month 6?

A: Month 2: Sales can pitch without you in the room. Outbound campaigns are live. Website reflects your positioning. Month 6: Qualified pipeline grows 40–60%. Sales cycles shorten 20–30%. Marketing runs without daily oversight.

Q: What do you need from Sales / Marketing / CS?

A: Sales: 2–3 hours/week for interviews, deck feedback, talk track validation. Marketing: Access to CRM, past campaign data, content repository. CS: Customer interviews for case studies (we run them, you introduce us).

Q: How do you measure pipeline impact?

A: We track: qualified leads/month, outbound reply rates, sales cycle length, win rate, pipeline value. You'll see movement in months 2–3, compounding by month 6.

If you want pipeline, start by making your story repeatable.

Most GTM problems aren't strategy problems. They're execution gaps. You need assets, systems, and rhythm—not another workshop. EPIC GTM Services builds the engine. You drive it.

Connect with Shashwat

© 2026 Shashwat Ghosh. All rights reserved. Last updated: Jan 2026. Operator-grade GTM systems for B2B SaaS + ITeS. Designed for founders and GTM leaders who ship, not theorize.