Shashwat's extensive journey has seen him contribute to the growth and success of industry giants like Airtel and HCL Services, alongside a dynamic portfolio of startups. His rich experience is not confined to a single domain; he has masterfully navigated the complexities of diverse sectors including fintech, retail, logistics tech, cybersecurity, telecommunications, BFSI, Consumer Packaged Goods (CPG), and IT services. This cross-industry acumen allows him to bring a unique, agile, and process-oriented mindset to every challenge, transforming GTM strategies into powerful engines for growth.

At the core of Shashwat’s transformative approach is his proprietary EPIC framework. This isn't just a methodology; it's a comprehensive system designed to help CXOs unlock the full, often untapped, potential of their GTM strategy. The EPIC framework meticulously enhances: Ideal Customer Profile (ICP) Targeting: Sharpening focus on the most valuable customer segments. ITeS Partnerships: Developing and nurturing robust ecosystem collaborations with ITeS, BPO, Payment Gateways, and ERP vendors. Sales Enablement: Equipping sales teams with practical and impactful tools, including ROI calculators and competitive battle cards, to articulate value and win deals. Brand Development & Demand Generation: Building strong enterprise brands and generating a consistent flow of qualified enterprise leads through sophisticated Top-of-Funnel (TOFU) campaigns, Account-Based Marketing (ABM), and Product-Led Growth (PLG) strategies.