GTM Alpha
GTM Audit
Proof: AI Agents + GTM Workflows
(MCP-first)
If you're evaluating depth (not slides), start here: real agents, real schemas, real automation — how GTM gets operationalized with AI end-to-end.
Automation + data workflows (Apify)
Apify actors for repeatable workflows (scraping, enrichment, monitoring, GTM research ops)
Why it matters: Shows the "unsexy layer" behind consistent GTM execution.

Apify

Shashwat Ghosh (shashghosh) · Apify

Fractional CMO & GTM Expert. Top 10 Product Marketing Creator in India. Creator of GTM Alpha methodology & EPIC framework.

Notion template — AI Context Engineering (CRAFT)
  • A practical template to design high-signal AI context and reusable GTM workflows
  • Built for real execution: reduces prompt chaos, improves output consistency
Why it matters: Standardizes how teams brief AI → better decisions + faster iteration.

Notion

50 GTM Context Templates in Notion

- 16 GTM templates for ICP definition, competitive analysis, pricing strategy, and go-to-market planning - Organized by business stage (Pre-Launch, Launch, Growth, Scale) to help you pick the right strategy for your current phase. - 17 templates for viral hooks, engagement posts, thought leadership, and B2B social growth - 17 templates for blogs, newsletters, case studies, and long-form content that converts

GTM Alpha MCP — agent-ready GTM workflows
  • Model Context Protocol assets designed for tool-using GTM agents (not prompt-only playbooks)
  • Turns GTM strategy into structured, reusable workflows (schemas + servers)
Why it matters: Shows "AI workflow proof" — interoperability + repeatable execution.
Supporting links:

www.npmjs.com

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Open GTM schema + dev-grade assets (GitHub)
Public repos that package GTM thinking into structured artifacts (schemas, definitions, tool-ready blocks)
Why it matters: Signals rigor + long-term leverage (systems, interoperability).
AI agents in the wild (Agent.ai)
  • Public agents show real behavior + use-cases; private agents exist for client-specific workflows
Why it matters: Applied capability — agents built to solve GTM problems, not generic demos.
All links open externally for full context — these are verification assets, not conversion CTAs.
Independent Validation & Published Work
If you're doing EEAT due diligence: these are independent profiles/features that validate reputation, work quality, and public footprint. (No lead-gen CTAs—just verification.)
Favikon creator ranking profile
A public ranking + category footprint for my work across Product Marketing / GTM topics.
  • Shows category placement + creator ranking snapshot (not self-reported)
  • Useful if you want a fast “signal check” on public authority + consistency
Pepper feature — Global Marketing Leaders
An editorial-style profile that captures background, positioning, and leadership narrative.
  • Independent third-party context feature page.
  • Helpful when you want a clean summary beyond a resume/LinkedIn scroll
G2 Learn — Why Your Startup Has a GTM problem (article)
A long-form GTM perspective published on a major B2B marketplace ecosystem.
  • Covers legacy vs modern GTM, GTM stages, and the EPIC GTM model
  • Durable reference link you can share internally for alignment with CXOs
Superme profile — AI + GTM footprint
A lightweight public profile node that aggregates and cross-references my AI + GTM presence.
  • Quick identity verification + cross-links in one place
  • Before meeting, you can check with my digital twin and get answers for all GTM and EPIC related FAQs
All links open externally for full context. This section is built for verification, not conversion.
Newsletters + Insight Library
Public work you can scan to understand my thinking: GTM strategy, AI-in-marketing, and operator-grade frameworks—organized for fast verification.
GTM Whisperer — newsletter (Substack + LinkedIn)
Recurring, structured GTM perspectives—what changed, what didn't, and what to do next.
  • Framework-led takes on B2B GTM, positioning, and pipeline mechanics
  • AI + GTM (practical): where agents help, where they fail, and how to deploy responsibly
  • Written for founders/CXOs who want decisions—not noise
Offbeat AI Watch — signal-first AI brief
A low-noise brief that turns AI chaos into moves operators can actually act on.
  • Beyond the headlines, this trend watch surfaces the
    AI stories others miss
  • Concise intelligence brief of the fortnight's most significant AI developments
  • Cutting through the hype to deliver actionable intelligence on AI trends
Latest Issue #4 • DECEMBER 3, 2025
Medium — long-form breakdowns
(AI × Product × GTM)
Longer essays where I unpack trade-offs, sequencing, and "why this works" beyond a short post.

Medium

I Told Anthropic I Don’t Want a Chatbot. I Want a 12-Agent Marketing Team.

My conversation with Anthropic’s AI Interviewer about the real future of Enterprise AI

Medium

The Great AI Trade-Off: Why PhonePe Sacrificed Day-One UX for Tomorrow’s Platform Moat

The question isn’t whether the PhonePe-OpenAI integration works today; it’s what strategic asset it secures tomorrow. This entire play is…

Coda — structured playbooks & reusable artifacts
Living GTM docs that behave like tools: checklists, scorecards, operating docs, and templates.

Coda

MarketShift AI-Website

Moving from the Corporate Corridor to Your Consultancy

Coda

MarketShift AI

Helping you redefine marketing with AI-driven insights and strategies

Community trails
Where ideas get pressure-tested in public (questions, feedback, counterpoints).
Thought Leadership Picks: Operator-Grade GTM Thinking
A few public artifacts that show how I reason: GTM as a system, AI as a workflow layer, and the trade-offs most teams miss. Skim by format → go deep only where needed.
LinkedIn Deep Dive: a GTM operating system for scaling B2B
A structured, practitioner write-up on building repeatable GTM (stages, decisions, and the operating model).
Best for: Founders/CXOs who want a clear mental model they can reuse internally.
Alignment mechanics: sales + marketing + product operating as one system (not silos)

LinkedInEditors

PLG, Outbound Personalization & ICP Refinement - New Tools for Success.

Discover proven GTM strategies for scaling B2B SaaS startups. Learn PLG, outbound personalization, ICP refinement, and sales-marketing alignment for success.

The decision spine: ICP → positioning → channel → motion → execution constraints
AI as a workflow layer, and the trade-offs

linkedin

#agentswarms #aiforgtm #gtm #airevops #aiscaling | Shashwat Ghosh

𝗧𝗵𝗲 𝗕𝟮𝗕 𝗚𝗧𝗠 𝗳𝘂𝗻𝗻𝗲𝗹 𝗶𝘀 𝗯𝗲𝗶𝗻𝗴 𝗿𝗲𝘄𝗿𝗶𝘁𝘁𝗲𝗻. 𝗧𝗵𝗲 𝗻𝗲𝘄 𝗺𝗼𝗱𝗲𝗹? 𝗔𝗴𝗲𝗻𝘁𝗶𝗰 𝗦𝘄𝗮𝗿𝗺𝘀. Slightly late to share this, but this one genuinely made me rethink how GTM operates. I recently completed the Hard Skill Exchange (HSE) AI Practice Sessions, and it wasn’t just about 𝘢𝘶𝘵𝘰𝘮𝘢𝘵𝘪𝘰𝘯. My key takeaway was about 𝘤𝘰𝘰𝘳𝘥𝘪𝘯𝘢𝘵𝘪𝘰𝘯. A crucial question was how AI agents connect marketing, sales, and success into one continuous loop. It’s not the

LinkedIn Operator Notes:
3 “key -shifts” for 2026
Practical GTM constraints: budgets, cycle time, handoffs, and why “more leads” fails
Best for: CXOs who prefer quick signal over long essays.
How modern buying + search behavior changes pipeline math (and what to do about it)
Where AI helps vs harms GTM execution

linkedin

#startups #saas #cxos #blaze | Shashwat Ghosh | 10 comments

Is SaaS Dead? Satya Nadella's multi-billion dollar proclamation shook the start-up world recently. He later clarified that in the Agentic AI world, SaaS companies won't have a place in the broader context. This question really bothered me! Having spent a long time in multiple SaaS companies (and now working on AI-based lead generation), I know it's literally an existential query for SaaS CXOs. Now, who is better positioned to answer this question than one of the most prolific startup accele

X Threads: real-time thinking (compressed)
AI-in-GTM: where agents/workflows create leverage vs create noise
GTM myths I actively disagree with (and why)
Independent essay (non-social)
  • “Cognitive offloading” risk + how to keep human judgment in the loop
  • When AI amplifies creativity vs becomes a crutch (practical operating guidance)
  • A simple implementation framework: metrics → boundaries → monitoring
Best for: Leaders validating depth outside platform feeds.

HyperPlays

AI in B2B Marketing: Balancing Human Strategy & Machine Efficiency

🔍 New insights on maintaining marketing teams' strategic edge in the AI era. Research-backed framework from scaling marketing across fintech, logistics & SaaS. A must-read for B2B marketing leaders. #MarketingAI #B2BMarketing

Everything opens externally; this section is curated for depth and fast verification.
Connect with Shashwat
© 2026 Shashwat Ghosh. All rights reserved. Last updated: Jan 2026. Operator-grade GTM systems for B2B SaaS + ITeS.