GTM Alpha
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Shashwat Ghosh
GTM Alpha Expert, Fractional CMO
& Product Marketing Leader
Ranked #10 in India and #52 worldwide among LinkedIn Product Marketing creators
Helping B2B startups and ITES companies in India/ APAC/ MEA/ US to achieve market dominance
with data-driven GTM strategies, AI-powered marketing, and the proven EPIC model.
About Shashwat Ghosh
Cross-Domain Expertise
Over 24 years of blending agility with a process-oriented mindset to create Go-to-Market (GTM) Alpha for B2B tech, ITeS, and startups across verticals.
Career Evolution
  • Hardware → Services → Product Marketing
  • Horizontal → Vertical SaaS → AI-Driven Marketing
  • Agency → B2C Storyteller → B2B Strategy Expert
  • Brand Builder → Revenue Marketing Architect
What is EPIC Model of GTM?
Its a framework designed to align your sales, product, marketing, and community efforts into one powerful growth engine to generate GTM Alpha.
Key Differentiator
GTM Alpha
Creator
Leveraging cutting-edge AI tools to optimize sales funnels and hyper personalize marketing campaigns for maximum ROI.
AI Marketing Integration
Leverage {human brain🧠
+ Generative AI 🤖} partnership to identify market opportunities that humans alone would miss.
Fractional Leadership
Provides executive-level strategic guidance for efficient scaling without overhead.
Industry Experience
  • Fintech, BFSI & Financial Services
  • Enterprise SaaS & IT Services
  • Cybersecurity & Telecommunications
  • Logistics & Supply Chain
  • FMCG & CPG companies
Thought Leadership
Startup GTM Framework
Strategies for early-stage startups to maximize impact with limited resources.
Read more
What CMO wants in 2025?
2024 taught me that B2B marketing isn't a gumball machine anymore. AI moved from being a buzzword to backbone in Marketing.
Read more
Global Marketing Leaders Interview
Discusses AI's impact on GTM and customer journeys for 2025. Read here
AI in Marketing

gtmexpert.substack.com

B2B Sales and Marketing Co-Working Formula.

Making A Case For GTM Teams Collaborating With AI For Impactful Results.

HyperPlays

AI in B2B Marketing: Balancing Human Strategy & Machine Efficiency

🔍 New insights on maintaining marketing teams' strategic edge in the AI era. Research-backed framework from scaling marketing across fintech, logistics & SaaS. A must-read for B2B marketing leaders. #MarketingAI #B2BMarketing

GTM & Leadership Services
GTM strategy development, product marketing workshops, AI marketing integration.
CMO, VP Marketing, Product Marketing Director for 6-12 month engagements.
Workshops & Event
Conferences, workshops, corporate events, and university programs.
Transform your outreach from a numbers game to a precision-targeted hyper personalised strategy
Get in Touch
Availability
Open for consultations and fractional leadership roles. Responds within 24 hours.